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Proof that not all Internet gurus agree on any one thing. To live your Internet marketing life on their every word and every product they pitch can be a recipe for disaster.

I was flipping through my emails today until the headline of one caught my eye.

It said: RE: LSI – Beware of StomperNets Latest Ploy

Ok…I’m familiar with Stompernet, but I wouldn’t say I’m a die-hard follower of their teachings because I’m not. But they put out intriguing information and products from time to time. I won’t speak of their $800 a month membership program.

Anyhows, the email was from Charles Heflin of SEO 2020 – who I would categorize as someone who knows his stuff. But Stompernet know their stuff too.

So the truth is somewhere in the middle between these two and you don’t want to lean so much on one side or the other.

And this is what he wrote. It’s a bit rough, but it really should make you think about who you listen to.

I should say, who you listen to and follow without testing your own self and seeing your results. I worship no one. I don’t live my life on every word of anyone particular guru…and I know there are some people who do.

To each their own I guess.

Here’s Charles…Warning – it’s a bit geeky:

Following is a message that I posted on StomperNet’s blog in
relation to their latest video on LSI.

First watch their video here:
http://www.stomperblog.com/warning-advanced-seo-technique-does-not-work/

This is the response I posted in comment under their video. I am
pretty sure they will delete it from their forum…

Who ever said that Google is using an LSI algorithm?

It is computationally impossible to reach a pure form of LSI.
Google initially looked at this as a way to artificially determine
“human relevance” so the best (most relevant) results will come up
from a human query.

Now they use social proof (social buzz if you will) to determine
the relevance of your documents coupled with the use of keywords
within the document. If you ever want to see what keywords Google
finds related to a word or phrase simply use the “find synonyms”
feature on their free AdWords keyword tool… Sprinkle those
keywords in your document in a way that makes HUMAN sense.

Couple “social buzz” with relevant and semantically relevant words
in your documents and the categorical structure of your site and
BAM … you’re at the top… simple, repeatable, no mystery … and
it certainly is NOT LSI but like Leslie said …much more
intelligent than using a theoretical LSI engine.

The cool thing about coupling social buzz with semantically related
words and synonyms on a document is the fact that you can rank with
FAR, FAR FEWER inbound links regardless of pagerank or site age…
Call me a liar… I have case study, after case study, after case
study.

I believe this video to be an ATTACK on the integrity of the
teachings of Russell Wright, Bruce Clay (and others) and I can
vouch for the fact that neither has EVER stated that Google uses an
LSI algorithm. They simply teach their clients how to use semantics
to determine market value and to plan the overall design
(engineering) of a web presence to appeal to human visitors and
appease the social calling of Google.

I know for a 100% fact that this video is the beginning of a
marketing ploy. A herding of the sheep… I here a bunch of bhaaa,
bhaaa, bhaaa in here. Just beware of the wolf in sheep clothing who
is after the contents of your wallet using terrible evidence to
support a claim that is not founded in reality. Instead it is
founded on assumption of the teachings of others when that
assumption is a mirage designed to sway your opinion.

Confuse the public, show (poor) evidence using nice videos and
suddenly you have a herd of sheep with whom you can shear dollars
from their hide.

I encourage everyone to do their research before falling victim to
mass media. We all should have learned this lesson already… We’re
in a recession because of it.

- Charles

———–

End

So, what’s a person to do?

Gather information from several sources, test your results and you be the judge of what works for you.

Some will say, well these gurus are millionaires we should listen to them and I say well a lot of them got that way by selling and pitching products to people like you…not necessarily doing what they teach.

You be the judge of what works…and doesn’t work.

Related Articles:

The Attraction Marketer’s Manifesto

Internet Marketing Success Formula Review

Technorati Tags: Internet marketing, Charles Heflin, Stompernet

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