Network Marketing Techniques

Are You Tired of Pumping Up Your People?

August 27th, 2007 Corrisa Posted in Network Marketing (MLM) |

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You’ve just finished your last conference call for the week, and you’re drained and tired from all the woo-hooing you’ve been doing to get your distributors motivated.

It’s becoming a chore because it feels like you’re trying to raise the dead! What you’ve realized is that people don’t get excited until they start seeing results… real results! They want to see a check come in with their name on it-that’s cashable or at the very least, they want to see some kind of physical result of all the action they’ve been taking.

You see, most people who have worked a job their whole like, are more like “concrete” type of Â thinkers, rather than abstract thinkers.

Having a business relies in your belief that you will be making money after allÂ your marketing effort. You know as a business owner you’re planting seeds that you will someday reap the rewards off of.

As an employee, you know that you don’t need belief to earn your check. You know that if you work “x” amount of hours you will receive a check. When you’re working, you don’t think of it as planting seeds. That relm of thought would not “fly” for an employee type of mindset.

So this brings us back to the distibutor who is trying really hard to motivate their downline to do something… anything. You see, as an upline you have to remember you’re dealing with people who are used to working jobs and being “concrete” thinkers. They need to see some kind of result for their efforts. The solution is not to keep pumping up your people, but give them real ways they can get more involved in their business and market it better.

The traditional warm market, belly-to-belly way of marketing is useful if used right (in most cases it’s not). There has to come a time where you need to teach your downline real marketing that is done by real businesses. I’m talking about Internet marketing and to an extent offline direct response marketing.

The more “fishing poles” (aka marketing techniques)Â your downline has in theÂ water fishing for customers and or prospects, the better off they will be.

It’s not common sense toÂ do one-dimensional type of marketing, especially when it comes down to network marketing. Give your people less pump and more real world marketing techniques. You’ll be less drained, have better retention and more money in your pocket to show for it.

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