Social Media Marketing: Bigfoot and Backlinks
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If you’re on one of those social media marketing kicks where you’re on multiple social networks with multiple social profiles on these same networks in the hopes of getting more links pointing at your content…you may want to take heed.
Charles Heflin has written an thought provoking piece about an impending Google slap that could render you helpless like a baby.
Social marketing has been a god-send for a lot of us marketers, but those who don’t play fair or are selfish could be paying a price down the road.
Social media marketing isn’t all about you and your agenda…it’s about providing valuable content that people in your niche want to know or should know.
It’s not just to get as many backlinks to your site by putting up junky, crappy (did I say that word?) content or filling out multiple profiles on social networks just to get backlinks to your site.
It isn’t all about just bookmarking only your content.
When your social media marketing has become predictable, you’re leaving footprints the size of bigfoot.
What are footprints?
Every other time you bookmark something, it’s your content; you set up five different profiles on the same social network and each profile points back at your website…and you do it repeatedly at all the social networks.
You are predictable and you’re leaving footprints as to what you’re doing.
Even if Charles Heflin’s gloom and doom turns out to be way off base, you still have to ask yourself what kind of marketer you want to be.
Selfish media marketing has replaced social media marketing. And Google knows.
I’m sure we’ve all been selfish at one time or another, but it’s time to really to use social marketing the way it was intended to be used.
You can read more on Charles’s article by going to Charles Heflin’s blog.
Enjoy!
Technorati Tags: Social media marketing, backlinks, bookmarking, Charles Heflin’s, marketing, Google
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September 7th, 2008 at 7:58 pm
I am wondering about the nature of a person or persons or even everyone who might be doing what is being mentioned in this article – is this human nature to attempt to be successful – to shout above the crowd – to try harder when things do not seem to be working or to simply push back when being pushed – all relatively understandable human reactions to different situations – I mean the guy or girl working on the floor of any of the major stock exchanges does not shrink away or back when others are shouting out prices for their orders – in order to be heard that person we are focused on muse shout louder or harder or do something so that there signal is seen and recognized and that their order is put through – and that the transactions that they are there to make are made and in a timely manner – otherwise there is no reason for that person to be at that location on the floor of that exchange with all those other people surrounding them –
So in a social arena – such as facebook for example – where there seems to be so many other people (is it 100 million yet – or at least a lot of people) there must be a way for each individual who want to be more that simply existing there to be noticed – for them to do something that will assure them in their mind that they will be noticed above the rest of the crowd no matter what – now how can each person – accomplish this and not do something even if it is negative – especially since we know for sure (for example) that bad publicity is better than no publicity at all -
September 10th, 2008 at 4:39 pm
There’s nothing wrong with wanting to stand out…in fact it benefits you to NOT think like the masses. However, in the social marketing arena, it’s all about being social and delivering good content.
There are certain marketing strategies you can use to bump up your sites in the search engines-the question then becomes how far will you go to take advantage of all the benefits social media sites offer?
And whether or not Google will penalize those who are partaking in these strategies. Charles Heflin makes some good points in his article and there are those who disagree with his points, but he has done research to back his theories.
Good points Walter.
Corisa;-)